why was circuit city so successful as to be featured in good to great?
Circuit city was
in the right market in the right time, the stores spread from 8 to 53 between
1983 and 1987, let alone the 37 smaller electronics only stores, in the early
1990s it was about 400 stores nationwide, and at that period of time, the
personal computer sales were sky rocketing, consumer demand for electronics
–video, TVs, vacuum cleaners, microwaves- by the end of the nineties and the
year 2000 sales went to 12.6 billion from 1 billion as in 1986, earnings went
up to 327 million compared to 22 million in 1986 and the slogan then was
“welcome to circuit city, where service is a state of art” the staff were
heavily invested in with
